Course Description


Welcome to class! I'm so glad you're here. 

This is the registration page for the Money Making Blog Posts Masterclass. 

This is the course you've been waiting for that goes beyond standard affiliate marketing and sales advice to the root cause of why people would ever BUY THINGS on your site.

  • Did you know there are certain ways of writing that inspire action in others? 
  • Did you know that certain types of blog posts are more effective sales pieces than others? 
  • Do you know how to get someone to trust you enough to purchase something from you? 
  • Do you know the single most important type of blog post you can write to make more affiliate or product sales? 


We are going to cover all those things! :)

Who is this course for? 

This course is for anyone who is tired of guessing when it comes to affiliate and product sales. 

It teaches you what you need to do if you want to make sales to the people who come to your blog. 

There is no need for you to spin your wheels! 

I'll show you what works and we'll even go through actual examples from my blog WhatMommyDoes.com so you can see it all in action. 

If you've taken my courses before, you know that I OVERDELIVER on examples! 

The concepts we'll learn work for affiliate marketing AND marketing your own products. After all, selling is selling. What you sell is up to you.

When do I get access to the course? 

This is a self-paced course. All course materials are accessible the minute you register for class.

Q: Is this course video or text? 

This masterclass is a combo video + written course with supplemental worksheets. 

Many of the lessons are text AND video (a text intro with an embedded video to demonstrate). As such, the # of video vs text modules shown below is misleading. Most of the text modules also contain videos. 

I wanted to make sure to point this out, in case you strongly prefer to learn by reading. The course offers a combination of both learning modalities.

Q: Do you have an affiliate program?

Yes! See our affiliate program terms for info on joining.

I'm really looking forward to seeing you in class! 

~Lena

Blog Instructor

Lena Gott

I have been blogging on WhatMommyDoes for nearly 6 years and writing online since 2008. I also LOVE teaching. I was also an online course instructor for the University of Phoenix for 7 years (teaching business writing & accounting) and only left because I had to as my family AND blog grew! Adventures in Blogging is my return to teaching, while still maintaining my own blog and using it as an example in many of my lessons. In addition to teaching, I worked in a corporate job as a CPA before quitting to become a stay-at-home-mom in 2007, and after a while at home, I wanted something to call my own.I started my blog as a creative outlet. It seems just yesterday that my blog was simply an idea I had and never thought anything much would come of it......I built up my blog piece by piece over the years, slowly adding content as I had time during nap times and preschool hours and at night, and now I am a full time blogger. I really can't believe the amazing opportunities we have as bloggers. I am so excited you decided to join me on my blogging adventures!

Course curriculum

  • 1

    Welcome!

    • WELCOME!

    • WHAT WE'RE GONNA COVER

    • JOIN THE FACEBOOK GROUP
  • 2

    Module 1: Sales Theory

    • THE DIFFERENCES BETWEEN SELLING ONLINE VS IN REAL LIFE & WHY THIS MATTERS

    • CONVINCING PEOPLE TO STAY FOR A WHILE

    • CHECKLIST: INTRIGUING WAYS TO GET VISITORS TO STAY

    • ARE YOU ANSWERING THE RIGHT QUESTION IN THE CUSTOMER JOURNEY?

    • LEADING WITH DREAMS

    • DREAMS BASED LANGUAGE WORKSHEET

    • DREAMS BASED LANGUAGE CHEATSHEET
  • 3

    Module 2: Believability

    • ENTHUSIASM & DIRECTNESS

    • ESTABLISHING CREDIBILITY

    • HOW MUCH CONTENT DO YOU NEED TO MAKE SALES?

    • TYPES OF QUESTIONS YOU MUST ANSWER

    • CHART: WHAT A CUSTOMER NEEDS AND WHEN

    • BONUS GUIDE: HOW TO INCREASE SALES WITHOUT TRYING VERY HARD
  • 4

    Module 3: Making the Sale

    • 3 CHARACTERISTICS OF MONEY MAKING BLOG POSTS

    • PERFECTLY POSITIONED PRODUCTS

    • EXAMPLES OF SMART PRODUCT POSITIONING

    • THE ONLY BAD PART OF THIS ENTIRE PROCESS

    • EXAMPLES OF BLOG POSTS THAT ARE SUPER CLOSE TO A PURCHASE DECISION

    • ⭐ TYPES OF CUSTOMERS AND WHAT THEY NEED + STEP BY STEP SERIES EXAMPLE

    • IMPORTANT METRICS YOU SHOULD TRACK

    • WHAT IF YOU MOSTLY SELL YOUR OWN PRODUCTS? (SAMPLE POST OUTLINE)

    • CASE STUDY: PRODUCT POSITIONING
  • 5

    Module 4: Fan the FLAME to make EVEN MORE Sales

    • WHAT TO DO WITH THIS KNOWLEDGE

    • HOW TO MAKE THE CALL TO ACTION CRAZY OBVIOUS!

    • ONE TYPE OF CONTENT THAT WILL CONTINUE TO DRIVE QUALIFIED LEADS

    • HOW TO STRUCTURE A BLOG CONTENT MARKETING MATRIX

    • {WORKSHEET} MAKE YOUR BLOG CONTENT MARKETING PLAN!

    • {VIDEO} INTERLINKING MONETIZED CONTENT

    • TWO SURPRISING TRUTHS ABOUT BUILDING UP AFFILIATE INCOME STREAMS
  • 6

    Bonus Lesson!

    • Customer Journey Example [Decluttering Niche ~ Early Bird Mom]