Adventures in Blogging

There are so many directions you can go and so many ways to monetize a blog…my head spins just thinking about it! 

Even when you find a way to generate income from it, then you’re faced with finding time to do all the little things necessary to make it happen consistently in addition to having a life. 

I don’t know about you, but sometimes my personal life isn’t conducive to blogging! At least not in big chunks of time like a normal job. 

Oftentimes I find myself blogging in 20- to 30- minute increments. It’s not ideal, but it’s the way I have to work some days. 

FIGURING OUT WHAT WORKS, OUT OF NECESSITY 

I’m extremely sensitive to this recently because I’ve had a LOT of personal issues come up in the last six months that have prevented me from working on my blog. 

At one point I went nearly a week without opening my computer due to circumstances out of my control, so I feel like every minute I AM in front of my computer needs to count! 

Fortunately, over the years I’ve developed a framework for deciding which tasks are worth my time, and it’s how I decide what I will work on each day, week, and month. 

These predetermined impactful tasks helped my blog grow even when I barely had time to work on it. 

GETTING GREAT RESULTS IN LITTLE CHUNKS OF TIME 

I decided to document my process for deciding what things are most important to my bottom line so you could use the guidelines as well. 

What started out as a simple checklist has morphed into a 45+ page guide that walks you step by step through the decision making process. 

This guide goes into how I’ve applied accounting and business principles to my blog and how I’ve created a system out of necessity that allows me to work in mostly small chunks of time (like 20-40 minutes here and there) to build a business that supports my family. 

This guide is THEORY based with many examples sprinkled in. I find that it’s better to explain WHY I chose to do something rather than give a one-size-fits-all checklist because everyone’s business is different and your checklist will look different than mine. I want you to be able to come up with your OWN checklist using these principles. 

This guide will explain how to determine the INCOME GENERATING BLOG TASKS you should be doing on your blog on a daily basis to move the income needle forward. 

By the time you finish reading it, you will understand how I, as a CPA, look at the things I do on my blog to know whether or not they are $$ makers. 

It's admittedly quite nerdy. :)

I came up with this type of "income producing task" based system for myself when I finally realized I would never have big stretches of work time with my current life with kids. 

This is how I keep my income steady and/or moving forward in the little pockets of time I have available. It also works exceedingly well as the framework for working on your blog when you have larger chunks of time because this way of thinking makes you super efficient at doing important things! 

I can’t wait to hear how these principles have transformed your blog! 

~ Lena 

P.S. Don't let the 20-minute chunks of time part fool you - at its core, this guide is an accounting-based decision making system for increasing blog revenue. 

It just so happens that it's ALSO a roadmap for knowing what to do when you just so happen to have 20 minutes to work while the baby is sleeping. :)