My flagship Google SEO course, Adventures in SEO, is open for enrollment now!

If you would like to take some free lessons first to get familiar with a few of the concepts & see if you like my teaching style, then you can sign up for these free Google SEO lessons

These are some of my favorite practical Google SEO concepts from the full Adventures in SEO course. You can apply them to your blog starting today! 

I hope to see you in class when you're ready to take the full course! 

~ Lena from WhatMommyDoes and Adventures in Blogging

✔️ LESSON 1: Keyword Brainstorming for Practically Guaranteed Traffic {VIDEO}

Did you know that you technically don't need an expensive keyword tool to do the research required to get page 1 Google rankings? 

I will show you how to do simple, but effective keyword brainstorming using ONLY Google itself. 

✔️ LESSON 2:  Google Keyword Brainstorming Worksheets {PDF}

If you love a good checklist as much as I do, this set of worksheets will help guide your keyword choices so your next blog post is easy to organize. 

It's simple & to the point, and I follow this order every time I publish a blog post!

✔️ LESSON 3: Keywords You Can Actually Rank For {VIDEO}

Not all keyword phrases are created equally. Some are way harder than others to attain based on the competition you're up against. 

This is a short video training on characteristics of search results you should look for when deciding on a keyword phrase to target. 


In this video interview, I discuss several common sense principles behind Google keyword research, optimization & ranking.


In the Adventures in SEO Alumni Facebook group, we share knowledge & encourage one another. I will show you some examples of this from over the years!

Blog Instructor

Lena Gott

I have been blogging on WhatMommyDoes for nearly 6 years and writing online since 2008. I also LOVE teaching. I was also an online course instructor for the University of Phoenix for 7 years (teaching business writing & accounting) and only left because I had to as my family AND blog grew! Adventures in Blogging is my return to teaching, while still maintaining my own blog and using it as an example in many of my lessons. In addition to teaching, I worked in a corporate job as a CPA before quitting to become a stay-at-home-mom in 2007, and after a while at home, I wanted something to call my own.I started my blog as a creative outlet. It seems just yesterday that my blog was simply an idea I had and never thought anything much would come of it......I built up my blog piece by piece over the years, slowly adding content as I had time during nap times and preschool hours and at night, and now I am a full time blogger. I really can't believe the amazing opportunities we have as bloggers. I am so excited you decided to join me on my blogging adventures!

Course curriculum

  • 1



  • 2

    Keyword Brainstorming for Practically Guaranteed Traffic {VIDEO}

    • Everyday Phrases Keyword Research Training {VIDEO}

  • 3

    Google Keyword Brainstorming Worksheet {PDF}

    • Google Keyword Brainstorming Worksheet {PDF}

  • 4

    How to Know if You Can Rank for a Keyword Phrase on Google {TEXT}

    • Keywords You Can Rank For

  • 5

    {BONUS!} One Hour Training Video on Keyword Research & Google SEO Principles

    • Google SEO Training with Lena Gott + Carly Campbell

  • 6

    Encouragement & Advice

    • Examples from the Alumni Group

  • 7

    Next Steps to Take ✨

    • What to Do Next