Course Description


This is the registration page for Adventures in SEO, an instructor-led course.



**The LIVE CLASS component will be offered in mid-2020. All students who register between now and then may attend!**


Adventures in SEO is a little different than most courses on the market, so let me explain what I mean by "instructor led."

All course materials, including video lessons, are available on Day 1. The instructor-led portion is meant to help you walk through the material in a structured way and clear up any questions you have as you go along. 

Participating in the "live" component is completely optional.

For the duration of the 6 weeks, an interactive Facebook group called Adventures in SEO Central where you can ask questions, receive feedback from other students and from me during my weekly office hours. 

Throughout these 6 weeks, I will also be in the group adding additional commentary to complement the lessons we're covering that week and giving discussion question prompts to facilitate learning. 

Once the 6-week live portion ends, you will have continued access to the course materials for the life of the course.

You will also be invited to a group for course alumni where you can continue discussions and help one another: 




What's covered in this course?  Google and Pinterest keyword optimization. It is fairly equally split between the two. That's because the two platforms are similar to rank for that many of the same principles apply to both. 

This course teaches you how to optimize your content if you want to get solid traffic from Google, Pinterest, or both.


Next session starts:  September 9th. Click here to see the full class schedule (scroll to the bottom).


Q: Is this course video or text? 

Adventures in SEO is primarily a video based course. The main modules are screen shares where I go into my Pinterest account, WordPress dashboard, and Google to show you exactly how I do the keyword research we cover in the course. 

Many of the lessons are text AND video (a text intro with an embedded video to demonstrate). As such, the # of video vs text modules shown below is misleading. Most of the text modules also contain videos. 

I wanted to make sure to point this out, in case you strongly prefer to learn by reading. The course offers a combination of both learning modalities.


Q: Do you have an affiliate program?

All students are invited to become affiliates!


Q: Do you have any success stories to share?

Yes! Many of my students have seen great success using the strategies in this course.

You can read all about them here >>


I'm really looking the start of class! I hope to see you there! 

~Lena 


Blog Instructor

Lena Gott

I have been blogging on WhatMommyDoes for nearly 6 years and writing online since 2008. I also LOVE teaching. I was also an online course instructor for the University of Phoenix for 7 years (teaching business writing & accounting) and only left because I had to as my family AND blog grew! Adventures in Blogging is my return to teaching, while still maintaining my own blog and using it as an example in many of my lessons. In addition to teaching, I worked in a corporate job as a CPA before quitting to become a stay-at-home-mom in 2007, and after a while at home, I wanted something to call my own.I started my blog as a creative outlet. It seems just yesterday that my blog was simply an idea I had and never thought anything much would come of it......I built up my blog piece by piece over the years, slowly adding content as I had time during nap times and preschool hours and at night, and now I am a full time blogger. I really can't believe the amazing opportunities we have as bloggers. I am so excited you decided to join me on my blogging adventures!

Course curriculum

  • 1

    Welcome!

    • WELCOME + COURSE TERMS

    • COURSE TIMELINE

    • JOIN THE ALUMNI FACEBOOK GROUP

    • COURSE PRE-WORK (IF YOU'RE NEW TO PINTEREST)

    • HOW TO ACCESS THE AD NETWORK (AKA "QUALIFY FOR MEDIAVINE") CHALLENGE

    • HOW TO ACCESS HIDDEN NICHES TRAINING and NICHE TRAFFIC & INCOME CHALLENGE

  • 2

    Module 1: Keyword Trees & The End of Pinterest {Legacy Lessons}

    • WHY THESE ARE LEGACY LESSONS

    • A BIRD'S EYE VIEW

    • THE LOGIC OF POPULAR CONTENT

    • PINTEREST KEYWORD TREES & TOPICS

    • KEYWORD TREE WORKSHEET

    • FINDING NEW KEYWORDS IN 10 MINS + THE GOOGLE VERSION OF PINTEREST INDEXING

    • NICHE TOPIC EXAMPLE

    • FINDING THE "END OF PINTEREST" PART 1 of 2...the ebook

    • ⭐ FINDING THE "END OF PINTEREST" Part 2 of 2...the video + worksheet

    • OTHER METHODS OF FINDING KEYWORDS ON PINTEREST {NEW}

    • IMMEDIATE INDEXING DEPENDS ON THIS

    • WHAT MAKES A PIN SO DARN CLICKABLE?!

    • 3 CHARACTERISTICS OF CLICK WORTHY CONTENT

    • SPLIT TESTING PINS FOR BETTER RESULTS

  • 3

    Module 2: How to Combine Google + Pinterest Keyword Research

    • GOOGLE KEYWORD RESEARCH - WHAT WE'RE LOOKING FOR

    • REPLACEMENT PINTEREST TILE RESEARCH METHOD

    • VALIDATE YOUR CHANCES OF RANKING + REACHING INTO THE CORNERS OF GOOGLE

    • THE HUNT FOR EVERYDAY PHRASES (CHEATSHEET)

    • COMING UP NEXT - RANKING A POST ON PAGE 1, THEN SLIPPING TO PAGE 2

    • ⭐ EVERYDAY PHRASES KEYWORD RESEARCH TRAINING

    • ⭐ NURTURING POSTS TO REGAIN LOST RANKINGS

    • TYPES OF POSTS THAT RANK ON PAGE 1 OF GOOGLE

    • GOOGLE KEYWORD BRAINSTORMING WORKSHEET

    • BRAINSTORMING A BROAD NICHE (DECLUTTERING EXAMPLE)

    • PLACES TO LOOK FOR GOOGLE KEYWORD SUGGESTIONS (CHECKLIST)

    • DRAFT BLOG POST TEMPLATE WITH KEYWORDS (MICROSOFT WORD)

  • 4

    Module 3: How to Optimize Your Posts for Google AND Pinterest

    • NARROWING DOWN YOUR KEYWORDS

    • ⭐ WHAT'S YOUR KEYWORD STARTING POINT?

    • WHERE TO PUT KEYWORDS IN YOUR POSTS (PDF)

    • WHAT INDEXING LOOKS LIKE ON VARIOUS PLATFORMS

    • OPTIMIZATION CHECKLISTS {DOWNLOAD}

    • ⭐ THE ART OF KEYWORD OPTIMIZATION

    • ⭐ HOW TO OPTIMIZE YOUR BLOG POST DRAFTS FOR GOOGLE

    • LET'S TALK IMAGE OPTIMIZATION

    • HOW TO OPTIMIZE FOR PINTEREST

    • WHAT CAN YOU EXPECT FROM DUAL OPTIMIZATION?

    • ⭐ THE SECRET TO CREATING COMPELLING CONTENT

  • 5

    Module 4: Keyword Gem Mining

    • INTRODUCTION

    • THE EASIEST WAY TO FIND KEYWORDS YOU'RE GUARANTEED TO RANK FOR

    • KEYWORD MINING EXERCISE

  • 6

    Module 5: Content Silos & Nested Niches

    • WHAT WILL OR WON'T DETERMINE YOUR SUCCESS

    • THE BIGGEST HINT GOOGLE GIVES US ON HOW TO STRUCTURE CONTENT

    • PLANNING OUT CONTENT SILOS

    • NESTED NICHES

    • GOING ALL OUT IN A NESTED NICHE

    • REVERSE ENGINEERING NESTED NICHES

  • 7

    Bonus: The Income Module

    • WHAT KIND OF TRAFFIC DO YOU NEED TO MONETIZE YOUR WAY?

    • WHERE THE ACTION TAKERS ARE

  • 8

    Bonus: Pin Design Tutorial in Canva + Photoshop

    • VIDEO TUTORIAL

Pricing options

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